Sunday, May 23, 2010

Citi Checking Rewards

Client: Citibank 'Checking Rewards '

Photographer: Julian Newman (Publicis NY Employee)
















Photography: Stock










































1 comment:

  1. The first image of the smiling woman was taken by a Publicis employee (Art Director: Julian Newman). Since you can not pay employees for services, we only had to pay the model $1 to make the negotiation legal.
    There are signed releases for both parties.
    The image went on to be used on billboards and as bus wrap.

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